Channel Mark Studio

Website redesign proposal · 2026

Prepared forYacht Source Maintenance

Website design & development

A better website for the next stage of growth.

Prepared by Channel Mark Studio
Wilmington, North Carolina

View proposal
01

Overview

Built to represent the business — and help grow it.

Yacht Source Maintenance has built a strong local reputation across marine service, maintenance, and charters. The current website does not yet reflect the quality of the business or support its growth as effectively as it could.

The goal is to redesign and rebuild the website into a modern, high-performing platform that better represents the brand, improves local search visibility, and makes it easier for prospective customers to request service or book a charter.

The new site will be designed as a long-term customer acquisition tool, not simply a marketing piece.
02

Project scope

One connected system, from first impression to qualified lead.

01

Strategy & architecture

A clear site structure built around the services Yacht Source Maintenance wants to grow most.

  • Improved navigation and site structure
  • A unified web presence across service lines
  • Clear separation between marine service and charters
  • Conversion-focused customer journeys
  • SEO-friendly page architecture
  • Mobile-first usability
02

Website design

A complete visual redesign created specifically for Yacht Source Maintenance.

  • Modern, professional presentation
  • Stronger use of company photography
  • Clear service offerings and calls to action
  • Improved credibility and trust
  • Responsive layouts across every device
  • A consistent visual system
03

Development & launch

A fast, production-ready website with the tools needed to turn visitors into qualified leads.

  • Responsive website development
  • Optimized images and fast-loading pages
  • Contact and service request forms
  • Click-to-call and Google Maps integration
  • Reviews, testimonials, and project imagery
  • Analytics, testing, and technical launch
03

SEO foundation

Search visibility is part of the build.

SEO will be built into the website from the beginning rather than added after launch.

  • Keyword and competitor research
  • SEO-friendly URLs
  • Page titles and meta descriptions
  • Proper heading structure
  • Image alt text
  • Internal linking
  • XML sitemap
  • Indexing configuration
  • Technical SEO
  • Local Wilmington-area optimization
  • Google Search Console
  • Analytics and conversion tracking
  • Redirects from relevant existing pages

The site will also be structured so Yacht Source Maintenance can continue expanding its organic search presence over time.

04

Initial website

Up to approximately 10 primary pages.

Final structure will be determined during planning.

  1. 01Home
  2. 02Marine Service
  3. 03Engine Service
  4. 04Marine Electronics
  5. 05Fiberglass & Gelcoat
  6. 06Detailing / Bottom Paint
  7. 07Yacht Management
  8. 08Charters
  9. 09About Yacht Source Maintenance
  10. 10Contact / Request Service

Additional service-specific or location-specific SEO pages can be added in the future as part of continued growth efforts.

05

Lead experience

A simpler path to a better service request.

The new form will give Yacht Source Maintenance more useful information before following up while reducing friction for the customer.

1

Contact information

2

Boat make and model

3

Engine manufacturer

4

Service needed

5

Boat location or marina

6

Preferred service timing

7

Additional details

06

Investment

Website design & development

$7,500
50% deposit$3,750

Due before project work begins.

50% final payment$3,750

Due prior to website launch.

Includes design, development, initial SEO implementation, content migration, testing, analytics setup, and launch.

07

Ongoing care

Website maintenance

$150/ month

Included

  • Hosting oversight and uptime monitoring
  • Backups, software, and dependency updates
  • Security and technical monitoring
  • Analytics and Search Console health monitoring
  • Minor content updates
  • Up to 30 minutes of minor website edits per month
  • General technical support

Unused update time does not roll over from month to month.

Quoted separately

  • New sections or substantial new pages
  • SEO landing pages and ongoing SEO campaigns
  • Blog or article writing
  • Photography or video
  • Paid advertising and Google Ads management
  • Major functionality changes
  • Third-party software or subscription costs
  • Extensive design or development requests
08

Timeline

Four focused phases.

01

Strategy & content

Site architecture, service priorities, SEO planning, and content requirements.

02

Design

Homepage and core page designs, visual system, navigation, and responsive layouts.

03

Development

Website build, forms, analytics, SEO implementation, and content migration.

04

Testing & launch

Final review, mobile testing, redirects, analytics verification, domain configuration, and launch.

Timing will depend on timely access to existing website materials, photography, content, and feedback from Yacht Source Maintenance.

09

Ownership

Clear ownership at handoff.

Upon final payment, Yacht Source Maintenance will own the website-specific design, content, imagery supplied by the company, and final deployed website.

Reusable development components, tools, workflows, and underlying systems created or used during development may be reused for other projects. Any third-party software, services, fonts, photography, plugins, or subscriptions remain subject to their respective licenses.

10

Project goal

More than a newer design.

1

Better represent the quality and reputation of the company

2

Make Yacht Source Maintenance easier to find in local search

3

Clearly communicate the full range of services

4

Make requesting service easier

5

Generate more qualified leads

6

Provide measurable insight into website performance

7

Create a scalable foundation for future growth